Miami will be the first city in the United States to open a Massimo Dutti store, and it will do so in Aventura Mall, one of the busiest shopping centers in the city.
With this opening, the Inditex brand, which has been present in the American country since 2012, although only online, joins cities like Paris, Madrid, Milan, London, or Barcelona, where it is already showcasing its renewed design concept. It is an architectural proposal developed entirely by the brand's architecture studio. A clean and harmonious space, with functional and simple furniture, featuring details such as solid wood, whitewashed walls, or natural stones.
The textile giant, as reported in a statement, aims to offer an innovative shopping experience in which technology plays a fundamental role. Orders and payments can be made through tablets. The store team is equipped with mobile devices that allow customers to make online purchases, including tap-to-pay. Additionally, if an item is not available in the store, customers can place an online order through the employees' device and receive it within 48 hours, either in the store or at the preferred delivery location. Furthermore, customers can purchase items by scanning them with their mobile phones.
For the inauguration, Massimo Dutti has collaborated with the Miami art gallery Nina Johnson, as part of the ArtInProgress project, an initiative by the brand to promote the creativity of local artists from around the world. The ArtInProgress installation in Miami features pieces by artist Dee Clements and will be at the Aventura Mall store for two weeks from the opening day.